How a Patent-Holding Innovator Pressure-Tests What’s Worth Building (ft. Elina Conley)

Are you building something the market actually wants, or just getting excited about a smart idea? In this episode of Founder Talk, Alex Sheridan sits down with Elina Conley, Founder of Azenity Consulting and a patent-holding innovator who helps companies turn promising ideas into real commercial opportunities. What starts as a conversation about AI agents quickly becomes a deeper founder discussion about go-to-market strategy, product-market fit, disciplined experimentation, and how to know what is actually worth building.The conversation also turns into a live workshop where Alex puts his own business model on the table, and Elina pushes on the assumptions behind relationship-driven growth, positioning, customer value, and conversion. It is a real founder conversation about how businesses grow, where go-to-market often breaks down, and what founders miss when they confuse activity with traction.