About the Program

Artificial intelligence has quickly shifted from a future concept to a core part of modern business operations. For today’s leaders, the challenge isn’t deciding whether to use AI — it’s learning how to use it effectively, responsibly, and in ways that directly support business goals.

This intermediate‑to‑advanced session, led by Melissa Duff Brown, Director of Strategy at Joseph Consulting & Business Services, provides a practical framework for integrating AI into everyday business decision‑making. Designed specifically for established businesses (2+ years of revenue), this workshop bridges the gap between curiosity and confident implementation.

What You’ll Learn

• How Large Language Models (LLMs) work — and the logic behind their outputs
• Best practices and professional standards for responsible AI use
• A side‑by‑side comparison of ChatGPT, Claude, and Gemini: strengths, limitations, and ideal use cases
• How to build your customized AI “Business Brain” aligned with your organization’s voice and objectives
• Practical applications across sales, market research, data management, and business analytics

Who Should Attend

Business owners, executives, and professionals seeking a structured, no‑nonsense introduction to AI that translates directly into operational value. This session is ideal for leaders ready to move beyond experimentation and into strategic adoption.

About the Presenter

Melissa Duff Brown advises organizations on AI readiness, cloud strategy, strategic planning, and process improvement. She designs governance frameworks, mentors entrepreneurs, and serves in leadership roles on several boards, reflecting her commitment to economic and community development.

Format

This is a hybrid program offered both in‑person and online (live webinar).

Virtual participants will receive Zoom login details upon registration.