Studies show that most sales communication fails to perform in the first meeting, but even worse, it absolutely collapses when your audience tries to “re-tell” your message to other key decision makers the vital “second meeting.”  

So can you engineer our communication in a way that will make it more robust and memorable in the first meeting and more importantly, allow it to survive the “re-tellability test?”

What you will learn:

• How to transform your sales and marketing messaging from complex and sender-oriented, to simple, memorable, and easily “re-tellable.”
• How to frame your message using a small number of powerful ideas that will allow your value proposition to really take hold in your audiences’/customers’ brains.
• How to use improved messaging to drastically shorten sales cycle times, increase sales close rates, and ensure that your value proposition is consistently delivered, regardless of channel or medium.

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Presenter: Tim Pollard

Tim founded Oratium in 2011. As CEO, he leads the ongoing development of Oratium’s intellectual property, as well as leading all major client relationships.

Over a long career in sales at many companies, including Unilever, Barclays, and the Corporate Executive Board—and now a decade into building Oratium—Tim has developed remarkable insights into the science of designing and delivering extraordinary sales messaging.