June 2021
11:24 am
Public Event

Why AI and Chatbots are Key To Your Marketing Strategy

Sponsored By
General Assembly

This session is part of GA's Marketing Week, a weeklong festival of free workshops, fireside chats and panel discussions focused on reimagining the world of marketing, media, technology and creative industries. Learn new skills, gain insight into other industries, and inspire others to drive change. Check out the full schedule here!

Chatbots continue to explode in growth by both marketers and consumers. In this conversation, learn how to start leveraging Chatbot apps in your marketing strategy. Growth Marketers can no longer afford to ignore that message based marketing strategies that Chatbots enable and are easier than ever to implement. Learn to start using Chatbot apps to your advantage.


  • Why messaging apps are an important channel for your business
  • Which messaging app to use and when
  • tips and strategies
  • Chatbots: the good, the bad and the ugly
  • Measuring your messenger marketing success
  • About the Speaker

    Jenn Etchegary

    Founder & Principal Emerging Technology Consultant ,
    The ChatC Group