This session is part of GA's Marketing Week, a weeklong festival of free workshops, fireside chats and panel discussions focused on reimagining the world of marketing, media, technology and creative industries. Learn new skills, gain insight into other industries, and inspire others to drive change. Check out the full schedule here!
Because the digital marketing landscape is so vast it is hard to predict what trend is going to rule the upcoming year. What one aspect of your marketing strategy do you need to make a priority? What one marketing tactic is crucial for your brand to incorporate?
Let our expert help you cut through the noise in order to spot the impactful new strategies. Join us to hear from our digital guru Jordan Lomax. She will predict trends and give us insight into what she believe will be the most important digital marketing strategies or tactics to plan for in 2021. Will it be integrating conversational commerce, shifting focus to Generation Z, or increasing personalization through AI? There are so many possibilities.
We’ll dive into: How each marketer determines trends. Trends from 2020 and lessons learned. Predicted trends for 2021 and beyond.
While improving the personal connection your brand has to its customers will always be a priority in marketing; some trends will last and some will not. Come learn from the pros on how to set your brand up for success this year.
The Social Lab
Jordan Lomax is an experienced Digital Marketing Manager, as well as graphic designer, with a broad portfolio of previous clients across many different industries, including fashion, tech, music, travel, e-commerce and food. She has worked on both client and agency side for the likes of Spotify, Shopbop, OMD and The Thoughtful Agency, as well as freelancing for many other high profile brands, developing and implementing their digital marketing strategies.
Jordan now runs The Social Lab - a social, web and design agency servicing a range of clients, big and small. Outside of this, she is a freelance designer and digital strategist, and (most importantly!) is the Lead Instructor for General Assembly's Digital Marketing immersive, guiding students along the road to becoming fully-fledged Digital Marketers. In recognition of her exemplary service in the classroom, Jordan has been selected as a member of General Assembly's Distinguished Faculty program.
In what little spare time she has, Jordan is an enthusiastic consumer of reality television and loves spending time with her beautiful pooch, Iggy.