June 2021
10:00 pm
Public Event

Top 5 B2B Marketing Trends To Capitalize On In 2021

Sponsored By
General Assembly

This session is part of GA's Marketing Week, a weeklong festival of free workshops, fireside chats and panel discussions focused on reimagining the world of marketing, media, technology and creative industries. Learn new skills, gain insight into other industries, and inspire others to drive change. Check out the full schedule here!

2020 demanded that marketers quickly pivot to a digital strategy to continue to stay relevant given current affairs. While 2021, still has a lot of unknown variables, one thing is clear, digital transformation is forcing B2B marketers to rethink to adapt to the new reality.

In a world where change is the only constant, techniques that have a spot on the marketing toolkit like F2F events, Direct Mailers might soon be a thing of the past. It is increasingly challenging to ascertain what strategies can help to catapult B2B businesses but one thing for sure, to be successful in building a robust B2B marketing plan , you need to adjust to the latest trends of the digital age.

As we cautiously but optimistically look towards the future, what is the one aspect of your marketing strategy you need to make a priority? Which marketing approach is crucial for your brand to incorporate to get the highest ROI?

Join our B2B marketing expert who will help you cut through the noise in order to spot the most impactful approach to driving revenue. Discover what will be the most important B2B marketing trend to plan for in 2021 and beyond. Are events truly a thing of the past? How can you apply hyper-personalization, or account based-marketing to humanise your B2B brand to stay relevant - RSVP and find out for yourself!

About the Speaker

Komal Thadani

APJ Campaign Lead - IT Workflow,
ServiceNow Asia Pacific & Japan

As a marketing & sales leader with multi-cultural experience, I have had a successful stint with leading technology firms such as Accenture, IBM and Oracle, marketing Cloud and SaaS solutions, across the Asia Pacific and Japan region, where our goal was to build marketing as a revenue generating engine.

With a keen interest in start ups and firms on a rapid growth trajectory, I took on the mantle to lead and transform the way we go to market for IT workflow portfolio at ServiceNow for the APJ region. I cover our entire IT product portfolio from ITSM to Risk, Security and low code Apps (App Engine), developing a GTM strategy to market to different personas. In addition to technology firms, I have also launched consumer brands through PR and Advertising strategy.

I am on the advisory board of the CMO Council, a peer to peer marketing network in Asia Pacific. And in my spare time, I continue to mentor start ups and support early career aspirants to shape and achieve their goals.

As an amateur photography enthusiast, I enjoy capturing vivid moments which can tell stories.