June 2021
12:00 pm
Public Event

The Medium Is The Message

Sponsored By
General Assembly

This session is part of GA's Marketing Week, a weeklong festival of free workshops, fireside chats and panel discussions focused on reimagining the world of marketing, media, technology and creative industries. Learn new skills, gain insight into other industries, and inspire others to drive change. Check out the full schedule here!

The innovations of digital communication platforms are evolving at an all-time high. Platforms such as Clubhouse, Linkedin, Upstream, and Discord all have one similarity in common. A message is being delivered, but what differentiates them from one another is how the message is being received.

How are some marketers keeping up with their marketing? With new advancements in technology and how we consume information, creativity is a must. Testing out new platforms is essential. Creating a social experience that's not only attractive but resourceful is key for marketers and business owners to be successful in reaching the right audience.

Join us for a deep dive into new and existing platforms setting high standards for social digital experiences.


You'll be able to learn:

  • Techniques for innovative marketing
  • Strategies for which mediums are best for your audience
  • Insight on which medium works for you or your business

About the Experts

Jin Yu

Chief Growth Officer,
Vezt Inc.

As the Co-founder of Surkus and now Chief Growth Officer of Vezt Inc., my day to day includes business development, global partnerships, strategic alliances, joint ventures, and sponsorship. Additionally I will continue to build out our influencer content marketing division and collaborate with top content creators.

Prior to Surkus and Vezt, I produced Experiential Events in Los Angeles with a speciality in Celebrity Integration for 10+ years.

My verticals include: Fashion, Film, Art, Luxury, Lifestyle, Technology and most importantly, Philanthropy.

I create experiences that allow tastemakers, socialites and thought leaders to engage with a brand in a way that converts them from passive consumer to loyal evangelist.

John Peterson

The Nudge

John is the CEO and Cofounder of The Nudge, a platform of digital lifestyle advisors.