June 2021
11:00 am
Public Event

SEO Training For Beginners

Sponsored By
General Assembly

This session is part of GA's Marketing Week, a weeklong festival of free workshops, fireside chats and panel discussions focused on reimagining the world of marketing, media, technology and creative industries. Learn new skills, gain insight into other industries, and inspire others to drive change. Check out the full schedule here!

Learn how to rank your website at the top of search engines, like Google. Search Engine Optimization (SEO) is more important than ever if you’re interested in driving targeted traffic to your website. We’ll share the strategies for effectively optimizing your web pages with SEO in mind, so you can improve your online visibility and bring potential customers to your company website.


  • Drivers of online traffic and the importance of SEO
  • How search engines work and an introduction to SEO
  • Keyword Research
  • On-Page Optimization
  • Off-Page Optimization
  • Link Building Strategies
  • SEO Tools
  • SEO vs SEM
  • Q&A

About the Speaker

Tina Serio

Digital Marketing Consultant & Founder of Modern Digital,
Modern Digital LLC

Tina is a modern marketer with 15+ years of strategy and execution experience across digital marketing, online advertising, demand generation, and traditional marketing. In early 2018, she founded Modern Digital, a digital marketing consulting company based in Sonoma County with a mission to help brands connect with customers using their website and digital channels.

She has worked across B2C and B2B with businesses ranging from small businesses to global enterprises in industries such as technology, finance, wine, hospitality & travel, luxury brands and others. Tina has developed and implemented multi-channel digital marketing strategies for brands such as Salesforce, Autodesk, LinkedIn, Xerox, RE/MAX, and Kaiser Permanente.

Tina has been an in-person and virtual instructor at General Assembly since February 2018. She is also on the faculty of Santa Rosa Junior College. She is a digital marketing speaker, thought leader and trainer with speaking engagements at industry events and educational facilities as well as the author of blog posts and articles for Modern Digital and other publications.