June 2021
1:00 pm
Public Event

Like, Comment, Buy: Social Media For Businesses

Sponsored By
General Assembly

This session is part of GA's Marketing Week, a weeklong festival of free workshops, fireside chats and panel discussions focused on reimagining the world of marketing, media, technology and creative industries. Learn new skills, gain insight into other industries, and inspire others to drive change. Check out the full schedule here!

Join GA with a panel of social media experts discussing strategies to grow your business through social media. Listen to a curated panel of experts on different social media platforms and how this has helped grow their audience or business.

We will have thought leaders speak on Facebook, Twitter, Instagram and Pinterest.

After the panel we will have time for Q&A.

About the Speakers

Christina Martinez


Christina Martinez is the CEO of PLANOLY, an industry-leading social marketing visual planning platform. She is passionate about empowering individuals and businesses to find avenues of growth by simplifying social marketing. Prior to joining PLANOLY, Christina served in the ASG family as Chief Innovation Officer of Traject and Chief Marketing Officer of the Behavioral Health vertical. She has also spent time as a teacher with Teach For America and a number of years in customer success and sales at Google.

Christina has an MBA from Stanford and an undergraduate degree from Princeton, and currently lives in Austin, Texas with her husband.

Corey Arvinger

Chief Executive Officer at Support Black Colleges

Corey Arvinger is a media strategist and an entrepreneur who has a knack for social media marketing and branding. Mr Arvinger is the CEO of Support Black Colleges. Support Black Colleges is a clothing line who's sole mission is to uplift, inspire and encourage others to support and attend HBCU’s. SBC was founded in 2012 by Corey Arvinger and Justin Phillips who saw a need to spread awareness for the school that changed both their lives, Howard University. The brand took off quickly when celebrities such as Teyana Taylor, Missy Elliot, Chris Paul, Eva Marcille and many more were spotted rocking and cosigning the brand. Each year the SBC team employs over 250 college ambassadors and gives thousands of dollars in scholarships to HBCU through their non-profit Support Black Colleges Cares.

Mr. Arvinger has also worked for Tyler Perry and Facebook creator Sean Parker serving as a social media marketing and branding specialist. Mr. Arvinger has been featured on MTV, MTVu, USA Today, The Huffington Post, News & Record, The Root Live, 102.1 Jamz as well as many other media outlets. Also Mr. Arvinger has wide-ranging experience in effectively communicating via social media and micro blogging. Corey has been responsible for strategizing numerous topics trending in DC, nationally, and worldwide. In addition, he excels in sponsorship acquisitions, marketing and management.

Nicole Weiss

Vice President of Marketing,
Dagne Dover

Nicole Weiss is the Vice President of Marketing at Dagne Dover, the brand that designs problem-solving bags for people on the go. At Dagne Dover, where out-of-the-box thinking is encouraged, Nicole has had the unique opportunity to equally engage in creative marketing, content creation, and growth marketing analytics strategy. With over seven years of e-commerce experience in the fashion sector, Nicole continues to use her in-depth knowledge of the accessories business and creative prowess to help Dagne Dover reach new plateaus of visibility and market penetration.

Ryan Lytle

Director of Social Media,

As Director of Social Media at Adobe, Ryan leads a team of social strategists, influencer marketers, community managers, creatives, and social analysts across the company's Corporate, Creative Cloud, Document Cloud and Experience Cloud businesses. Ryan gets to spend his days thinking about creative ways to effectively market to the creative community in an always-evolving social ecosystem. It really is a dream job.