June 2021
12:00 pm
Public Event

KPIs and Goal Setting For Marketing

Sponsored By
General Assembly

This session is part of GA's Marketing Week, a weeklong festival of free workshops, fireside chats and panel discussions focused on reimagining the world of marketing, media, technology and creative industries. Learn new skills, gain insight into other industries, and inspire others to drive change. Check out the full schedule here!

What are the right goals for marketing, and how do you set them? Marketing efforts are worthless if you don’t measure or track them properly. This is where key performance indicators (KPIs) come in. KPIs are specific numbers that align with your goals – allowing you to measure progress and success. They are used across marketing campaigns for websites, content, social media channels, advertising, and much more.

Throughout this event, we will discuss how to set KPIs, what metrics are important to keep an eye on as marketers, what are industry standards are. You will leave this event motivated and prepared to accomplish your goals!

About the Instructor

Bernie Smith

Made to Measure KPIs

Bernie Smith, founder of Made to Measure KPIs, trains and coaches businesses to develop meaningful KPIs and present their management information in the clearest possible way to support good decision-making.
His approach has been adopted by many organisations, including Airbus, HSBC, UBS, Lloyd’s Register, Credit Suisse, Royal Bank of Scotland, LloydsTSB and many others. He has written twenty books on KPIs, regularly tops this category on Amazon and is a frequent key-note speaker on performance measurement.

Earlier in his career, Bernie, who qualified as a professional engineer, worked as a consultant leading teams delivering exceptional operational improvement in blue-chip companies using Lean and Six Sigma approaches. This broad industry experience has given him a unique perspective when it comes to developing KPIs to improve organisational performance.

Bernie lives in Sheffield, UK, with his wife Liz, two children and some underused exercise equipment.

About Our Partners

Made to Measure KPIs

Made to Measure KPIs offers practical support in turning strategy into meaningful KPIs and OKRs, creating dashboards and implementing KPI collection and reporting systems.