This session is part of GA's Marketing Week, a weeklong festival of free workshops, fireside chats and panel discussions focused on reimagining the world of marketing, media, technology and creative industries. Learn new skills, gain insight into other industries, and inspire others to drive change. Check out the full schedule here!
Hear from Square's CMO Lauren Weinberg as she shares How to Drive Marketing Decisions with Data.
Lauren Weiberg is an experienced and goal-oriented Chief Marketing Officer with ~20 years of experience in digital media. Built and managed high-performing teams of 100+ members that service internal and external clients. Expert in directing research methodology, finding insights in data and using them to drive strategic plans. Seasoned speaker and regular participant in industry committees. Exceptional communicator with proven ability to develop strong cross-functional relationships. Change agent who inspires teams to drive business results. Mobile Marketing Association Board Member and AdWeek Executive Mentor.
Chief Marketing Officer,
Lauren Weinberg is the Global Head of Marketing and Comms at Square. She’s also on the board of the MMA and one of AdWeek’s executive mentors.
Lauren Weinberg is an experienced and goal-oriented marketing executive with 20 years of experience. She's an expert in finding insights in data and using them to drive strategic marketing plans that fuel revenue growth.
She is currently the Global Head of Marketing and Comms at Square, driving marketing and comms strategy across five countries which includes optimization of all channels, brand strategy, marketing investment, analytics, and marketing technology at Square. As part of her remit, she is responsible for managing Square's entire marketing budget to ensure the company achieves new customer acquisition revenue and brand goals. She also directs the channel strategy across all of Square’s marketing channels including search, online display, organic social and content, email, television, audio and digital video. Prior to Square, Lauren was the founder of LMW Consulting, a strategic advisory firm assisting startups and established businesses alike in marketing strategy and execution. Before consulting, Lauren served as Yahoo’s Vice President of Marketing Strategy and Insights, where she oversaw media planning and buying, brand and marketing effectiveness research, consumer analytics and industry research. Prior to Yahoo, Lauren was Vice President of Digital Insights and Research at Viacom. She spent the three previous years at Advertising.com as Director of Research and worked at Nielsen and comScore as a Media Analyst and Product Manager, respectively.
Square has everything you need to start, run, and grow your business. From payment processing to real-time sales tracking, Square makes it simple to manage your entire business from one place. Accept payments anywhere with Square's secure card readers, then get your money as fast as the next business day. Take care of inventory, digital receipts, sales reports, and more, all from Square's free point-of-sale app.