June 2021
12:00 pm
Public Event

How to Utilize LinkedIn For B2B Marketing

Sponsored By
General Assembly

This session is part of GA's Marketing Week, a weeklong festival of free workshops, fireside chats and panel discussions focused on reimagining the world of marketing, media, technology and creative industries. Learn new skills, gain insight into other industries, and inspire others to drive change. Check out the full schedule here!

The marketing opportunity on LinkedIn is huge. Whether you looking to generate leads, build brand awareness, or establish strategic partnerships, LinkedIn is the B2B marketer’s social network of choice! It’s their business’ secret weapon.

This webinar is designed for B2B marketers, corporates and consultants to help you engage your audience, optimize your efforts and grow your business using LinkedIn.


  • Creating the best first impression
  • Optimising your content strategy - being generous and adding value
  • Strategically building your network - WHO you connect with and WHY
  • Winning algortithm love - how to optimise your reach and engagement
  • Sharing your expert voice - in groups and beyond
  • Bringing it all together

About the Instructor

Anh Nguyen

Amplified Marketing

Anh Nguyen is an experienced B2B marketing professional specializing in digital marketing. She finds the ever-changing digital marketing landscape energizing and exciting. She believes that social media has immense value to connect, inform, and educate us.

She was named one of Houston’s Top 25 Social Media Power Influencers in 2016 and 2017. Anh speaks to business groups and non-profits on the power of social media and how to utilize it in their marketing efforts. Anh has served as a guest panelist at Houston Social Media Breakfast several times, sharing her knowledge and expertise with the community of fellow marketers and business owners. She serves her clients best in a consultative role, helping guide their marketing planning and implementation.

Anh believes that a business professional should have a strong commitment to giving back. She serves as a volunteer and board member for the Arthritis Foundation Houston, as well as volunteering for various Houston-area non-profits.

She loves travel, dogs, tech tools, social media, foodie adventures, and the Oxford comma.

Connect with Anh:
LinkedIn –
Twitter –
Facebook –
Instagram -