June 2021
5:00 pm
Public Event

How To Use These Direct To Consumer Marketing Tools

Sponsored By
General Assembly

This session is part of GA's Marketing Week, a weeklong festival of free workshops, fireside chats and panel discussions focused on reimagining the world of marketing, media, technology and creative industries. Learn new skills, gain insight into other industries, and inspire others to drive change. Check out the full schedule here!

The world of retail is changing dramatically. Brands are now going direct to consumer.

In this workshop, we’ll take you step-by-step through setting up your first store on Shopify, the leading e-commerce platform that’s fueling the direct-to-consumer movement. While Shopify has made the process of creating an online store easier than ever, there’s still a ton of tricks and tips to know about optimizing your site to make the most sales.

We’ll walk through every element of the Shopify platform, from design to inventory management to integrating the right apps. You will leave with enough knowledge to open your first store and avoid making unnecessary (and costly) rookie mistakes.


  • Know everything you need to know about using Shopify to create your first store
  • Understand best practices in store design and know how to make a great-looking website (without knowing how to code)
  • Learn how to position your brand and products to inspire your customers to buy
  • Know how to set up your inventory and products in your store
  • Understand how to write amazing product descriptions
  • Know the best apps and other third-party integrations to use to make running your store easier and generate faster sales
  • Know how to optimize your site to make faster sales
  • Get a checklist that every Shopify owner needs to know BEFORE launching
  • See brilliant examples of Shopify stores and tips you can take away


Please bring your laptop, notebook and pen to jot down your notes. We’ll be looking at live examples from the Web and digging at the Shopify platform in detail. Students who already have a product in mind or are actively working on developing their first brand and product will get the most out of this class. While the workshop is geared for Shopify beginners, more experienced owners will get a lot of tricks for optimizing and branding your site as well.

About the Instructor

Biz Davis (He/Him)

Marketing Manager,
Abacus Agency

Biz Davis (He/Him) is an expert in digital media, live events and marketing. Currently, he works to help build brands and produce content at Abacus, a leading creative agency with clients like Disney, Starbucks and the Toronto Raptors.