This session is part of GA's Marketing Week, a weeklong festival of free workshops, fireside chats and panel discussions focused on reimagining the world of marketing, media, technology and creative industries. Learn new skills, gain insight into other industries, and inspire others to drive change. Check out the full schedule here!
This presentation is for anyone whose economy is dependent on social media and wants to learn how to use social media in a better way by building a community instead of a following.
Amanda McLernon, Founder & CEO of McLernon & Co. and Keep Social Media Social™, will walk you through how to:
Whether you’re a social media novice or expert, this presentation will give you the strategies and tactics you need to not only generate clicks and leads, but also genuinely connect with your community online by keeping social media social.
Owner and Founder,
McLernon & Co
Amanda McLernon is the CEO and Founder of McLernon & Co., a social media agency and Keep Social Media, a social media community. Recognized as one of the MARsum Top 100 Influencers in Advertising and Marketing, Amanda’s agency is known for their campaigns in the consumer packaged goods industry. (They are the agency who launched and grew Tru Fru’s social media dominance!)
Amanda is on a mission to Keep Social Media Social by helping brands build real, honest communities online. By teaching her clients the importance of being real through social media, they build communities AND conversions online.
In her volunteer time, Amanda supports General Assembly, Junior Achievement and Reading Partners of Colorado. When she’s not working you can find her skiing, exploring or creating art. She loves to live life offline! #KeepSocialMediaSocial