June 2021
12:00 pm
Public Event

How To Keep Social Media Social

Sponsored By
General Assembly

This session is part of GA's Marketing Week, a weeklong festival of free workshops, fireside chats and panel discussions focused on reimagining the world of marketing, media, technology and creative industries. Learn new skills, gain insight into other industries, and inspire others to drive change. Check out the full schedule here!

This presentation is for anyone whose economy is dependent on social media and wants to learn how to use social media in a better way by building a community instead of a following.

Amanda McLernon, Founder & CEO of McLernon & Co. and Keep Social Media Social™, will walk you through how to:

  • Bring your whole self to your social media profile(s)
  • Provide valuable content to your audience, using the 5 Es of Social Media™
  • Develop a framework to connect with your digital community in a more authentic way

Whether you’re a social media novice or expert, this presentation will give you the strategies and tactics you need to not only generate clicks and leads, but also genuinely connect with your community online by keeping social media social.

About the Instructor

Amanda McLernon

Owner and Founder,
McLernon & Co

Amanda McLernon is the CEO and Founder of McLernon & Co., a social media agency and Keep Social Media, a social media community. Recognized as one of the MARsum Top 100 Influencers in Advertising and Marketing, Amanda’s agency is known for their campaigns in the consumer packaged goods industry. (They are the agency who launched and grew Tru Fru’s social media dominance!)

Amanda is on a mission to Keep Social Media Social by helping brands build real, honest communities online. By teaching her clients the importance of being real through social media, they build communities AND conversions online.

In her volunteer time, Amanda supports General Assembly, Junior Achievement and Reading Partners of Colorado. When she’s not working you can find her skiing, exploring or creating art. She loves to live life offline! #KeepSocialMediaSocial

About Our Partners

McLernon & Co
    At McLernon & Co, our social media obsession is to #KeepSocialMediaSocial. There are so many brands that focus on beautiful photos and perfect captions. But, underneath those glossy photos and authentic-ish captions are followers from a bot. That’s not real, and it’s definitely not social.
    #KeepSocialMediaSocial means we focus on building real, honest connections with people through innovative social media strategy. We create and encourage conversations that build engagement among your network of followers and friends. We believe that being social comes from creating authentic connections and engagement with an audience, not just counting the number of followers an account has.
    Finally, we don’t do fake. When you work with us, you get 100% #AndCo. An enthusiastic, determined, all-heart team. We don’t just become your social media person—we become a member of your management team. We’ll hang out. We’ll talk about your organization. Or we’ll FaceTime over a glass of wine. Distance doesn’t matter, connection does. We’ll celebrate when your social media strategy drives the results of your dreams and be with you every step of the way.