June 2021
12:00 pm
Public Event

Getting Into Growth Marketing

Sponsored By
General Assembly

This session is part of GA's Marketing Week, a weeklong festival of free workshops, fireside chats and panel discussions focused on reimagining the world of marketing, media, technology and creative industries. Learn new skills, gain insight into other industries, and inspire others to drive change. Check out the full schedule here!

Growth Marketing is all about experimentation. Growth marketers focus on testing out different techniques to optimize and improve the results of a target area. While traditional marketers work within tried and true approaches, growth marketers use growth-hacking techniques in different channels and with strategies to create new tried and true practices or get to understand their customers better.

During this event, we will have a panel of passionate growth marketers explain the hype around growth marketing and why businesses are investing in it. Specific areas we will cover include:

  • Tools and channels use to experiment
  • Trends these marketers are seeing
  • Strategies used to experiment
  • What insights its providing to their organizations
  • How you can become a growth marketer at your organization

About the Instructors

Terry Rice

Terry Rice Consulting & Expert-in-Residence, Entrepreneur magazine

Terry Rice believes all businesses, no matter how large or small, should have access to the critical resources and information needed to grow. His professional experience includes client-facing roles at organizations including Facebook and Adobe. During his career, he’s consulted hundreds of organizations including Walmart, Bonobos, Warby Parker and FedEx.

As a business consultant, he serves as a conduit to make these best practices available - and scalable - to entrepreneurs and small businesses. As the Marketing Expert-in-Residence at Entrepreneur magazine, he provides need to know information through his work as a VIP contributor. He's also the author of the upcoming book Start Your Own Consulting Business: Your Step-By-Step Guide to Success, published by Entrepreneur Media.

An engaging and informative presenter, Terry has been a featured speaker at industry events including Social Media Week and SXSW. He also serves as a startup mentor at organizations including Amazon, Techstars and the NYU Entrepreneurial Institute.

Terry is a father, husband and proponent of both mental and physical health. His mission is to show people how they can achieve professional success without sacrificing their personal life.

Lizelle van Vuuren

Co-founder and CMO of Undock | Founder Women Who Startup

Lizelle van Vuuren is a serial entrepreneur and the Co-founder and CMO of Undock, an end-to-end meeting platform built for the future of work. Lizelle is a brand, marketing and technology leader and joined Undock in August 2020 to accelerate its leadership, team and growth. Prior to Undock, Lizelle comes from an extensive background in software, technology and is the Founder of Women Who Startup, a learning platform for entrepreneurs. Lizelle’s unique background in technology, design, marketing since she was 19 years old makes her a focused leader on technology, innovation, brand and marketing and a dynamic community builder. Lizelle holds a bachelor's degree in Interactive Media Design from The Art Institute of Colorado and a Masters of Business Administration specializing in Marketing from Capella University. Lizelle has launched several startups, brands and small businesses and her personal passion is to connect people through the power of technology.

Logan Johnston

Community Manager,

Logan is a Community Manager for Facebook’s Community Leadership Programs on the Community Growth Programs team. He brings growth marketing experience as an retention and engagement lead for and the Growth Lead for Most recently he helped develop and launch the Career Growth Fellowship to support the career trajectories of Blueprint Certified Community Managers.

Matthew Erley

Chief Growth and Marketing Officer,

Matthew is VP of Growth/Marketing at Havenly. He was formerly responsible for growth of North American markets for the alcohol-tech company, Drizly. Matthew has a passion for early stage businesses, marketing/growth, building great teams, and bringing products/services to market (specifically with marketplace and assisted ecommerce businesses). Specialties: growth (referral, viral loops, product growth), customer acquisition, start-up scaling/strategy, and SEO. Matthew has an MBA from the Thunderbird School of Global Management.

Teresa De Joy

Paid Media Strategist,
Clique Studios, LLC

Teresa is a Paid Media Strategist at Clique Studios. Teresa joined the Clique team in 2016 after working for two years in corporate marketing for FTD. Previously, she graduated from Elmhurst College in 2014 with a Bachelor of Science in Marketing and received her MBA in General Management from Dominican University in 2016.

As a Paid Media Strategist, Teresa works with a wide range of clients from e-commerce to local service businesses. Her main focus is growing her clients’ businesses through Paid Search tactics such as Search, Display, Social Media, Shopping, and Email. In addition to Paid Search, Teresa also looks closely at Analytics to help drive campaigns in the right direction. She is certified in Google Ads with specializations in Search, Display, Video and Shopping and has also earned accreditation in Amazon Advertising.