June 2021
7:00 pm
Public Event

Content Marketing Fundamentals: Creating Content that Converts

Sponsored By
General Assembly

This session is part of GA's Marketing Week, a weeklong festival of free workshops, fireside chats and panel discussions focused on reimagining the world of marketing, media, technology and creative industries. Learn new skills, gain insight into other industries, and inspire others to drive change. Check out the full schedule here!

It’s easy to think that a great product or service will sell itself, but it’s rarely the case. In this class ideal for startup founders and marketers, you’ll find out how to market your content. You’ll learn how to utilize different types of content to tell a story, increase engagement around your content, and then repurpose your content for different channels to maximize visibility.


  • Understand what content marketing is.
  • Create a content marketing strategy.
  • Learn how to repurpose content for different channels.
  • Know the best tips to increase engagement.

About the Instructor

Daniel Heerkens

Regional Managing Director,

Daniël is a Dutch entrepreneur and award winning marketer who has been featured on the BBC. He has always been interested in Sustainable Products and Digital Innovation. With previous experience working for FMCG Multinationals (Danone & Royal FrieslandCampina) in The Netherlands, Malaysia and Singapore, he is now co-founder & Regional Managing Director at 2Stallions where we works with Fortune 500 companies like AXA, Beko,Ping An, Bosch,CNN,Stanley Black & Decker,Sonos, InterContinental Hotels & Red Bull just to name a few. He volunteers as Marketing & Communications head and Board member at the ADB-DutchCham in Singapore. A permanent resident of Singapore, he has worked and lived in more than 6 countries. He most recently finished a 1500km drive through Iran to explore this unknown country.