June 2021
4:00 pm
Public Event

Community Management For Digital Marketers

Sponsored By
General Assembly

This session is part of GA's Marketing Week, a weeklong festival of free workshops, fireside chats and panel discussions focused on reimagining the world of marketing, media, technology and creative industries. Learn new skills, gain insight into other industries, and inspire others to drive change. Check out the full schedule here!

Join General Assembly and Facebook to learn how to grow a meaningful online community and thrive as a community leader.

What does it take to grow a successful community that will benefit your organization’s marketing campaigns, customer service, and products? By mastering the fundamentals of community management, you’ll be able to create a culture that enables you to easily convert members into contributors and evangelists.

What to Expect?
During this webinar, you will meet certified Community Managers as they share their experiences of taking Facebook's Community Manager certification program and building a thriving community. They will share tools that helped them to build, scale and connect communities more meaningfully. We will make sure to include time for your questions.

See you on Zoom!

The Facebook Certified Community Manager program is a training and certification aimed at establishing best practices and standards around community management. The program gives community managers the tools and recognition to build, scale, and connect communities more meaningfully. You can learn more about the Certification here and join this Learning Group on Facebook to connect and study with others.


  • Understand the value a community brings to an organization
  • Recognize engagement opportunitiesand how to respond reactively or proactively
  • Get an overview of Facebook Certified Community Manager program

About the Instructors

Kara Cronin

Community Manager, Community Partnerships,

Kara Cronin has been passionate about bringing communities together since she was a kid, and has been doing so professionally since 2014. Prior to Facebook, Kara built and scaled communities for brands and organizations in media (theSkimm), mental health (The Shine App), and higher education. She has driven online and offline community experiences that support a variety of business functions from user acquisition and growth to grassroots marketing and product development. Now at Facebook, Kara gets to support and empower fellow community leaders through her work every day.

Dee Dee Becker

Becker Communications

Dee Dee Becker is a marketing consultant out of Virginia Beach, Virginia with more than three decades of offline and online community management experience in health care and higher education. Her talents include crafting and telling the stories of health care heroes and others “doing good” for the communities they serve. Ask her about the time a Navy jet crashed in Virginia Beach (all survived), or when a hospital patient caused a shocking stir with a fake bomb threat – and present day, how she manages critical Covid-19 discussions in online communities – her most challenging exercises in crisis management. Nothing energizes Dee Dee more than leveraging the power of social media to maximize online presence, build and engage communities and strengthen brand loyalty. As lead admin for the Virginia Tech Parents Facebook group and moderator for the nationally acclaimed and award-winning Grown and Flown Parents group, Dee Dee is wildly exhilarated by sharing (and commiserating in) the wiles and trials of parenthood - and she never lacks inspiration for an entertaining story.

Briana Ford

Community Manager,
Facebook Elevate

Briana is a Certified Community Manager and Digital Marketing Associate. Using these and two other Facebook Blueprint certifications, she helps communities of small business owners, creators, and community leaders with growing their audience to increase reach and impact. As a mostly self-taught digital marketer, she’s passionate about mentoring others who may find themselves overwhelmed with the choice of tools available to them.

Steve Kenniff

Director of Social Media Brand Strategies

As an early adopter of Social Media dating back to the early days of LiveJournal, and an active Facebook user since 2004 Steve’s background in social media spans over 20 years. He has created brands from scratch such as the popular social media-based travel publication Must Do Travels (almost 11 Million followers), and the cooking show known as Keto Daily (almost 3 Million followers). Additionally he has managed Pages, Groups, and Ad Campaigns for multiple companies ranging from Healthcare, Automotive, Gaming, Retail, Hospitality, Travel, Cryptocurrency and more. He is currently an admin on many Facebook groups that he created, as well as roughly 200 Facebook Pages and other social media assets he manages for his clients.