As an entrepreneur, you spend a ton of time getting to know customers, understanding their problems, and building your product or service. But what do you do when you are ready to launch? Getting as many impressions of your company and user feedback in the early days is paramount for success, but what do you need to think about when you put together your GTM plan? How do you gather customer feedback, and how do you define success?
Join go to market expert, Vineeta Malhotra, in a fireside chat to discuss successful launch strategies, where she will help you understand the tips and tricks to make your time and effort worth it. She will also field questions from attendees LIVE, and will draw upon her experiences launching global products at both Uber and Spotify to help guide your own launch plans.
Going to market is often a make or break moment for startups, and Vineeta will share her expert advice on how you can successfully launch without breaking the bank. You’ll emerge with strategies on how to save time, money, and energy when launching.
OUR SPECIAL GUEST
Vineeta Malhotra currently works at Uber Eats as a Product Operations Manager, helping build, launch, and scale products for merchants globally. She's responsible for informing product roadmaps by championing global strategic requirements, working with her engineering team to execute build, and then owning the go-to-market strategy and launch globally. Vineeta kicked off her career at IBM in Chicago, where she worked for 3 years as a consultant in the Interactive Experience practice, and then worked at Spotify in New York for 3 years in Strategy & Operations on the B2B Marketing team.
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