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30
July 2021
12:00 pm
Public Event

How Leading Organizations Blend the Best of Digital and Physical

Sponsored By
Nasdaq Entrepreneurial Center
ATTEND
Chicago, Online

We are pleased to welcome Robert Siegel, Silicon Valley veteran, former GE and Intel exec, many-time entrepreneur, and author for a fireside chat to discuss the takeaways from his book- "The Brains and Brawn Company: How Leading Organizations Blend the Best of Digital and Physical."

Digitization is a massively important trend – one accelerated by the Covid-19 pandemic. But despite fervent preaching from the Silicon Valley faithful, it’s not the only kind of competency that matters.

Silicon Valley veteran Robert Siegel argues that amid the incessant drumbeat of digital transformation, too many leaders overlook and under-appreciate the traditional competencies of physical incumbents – things like logistics, manufacturing, customer service, and quality control. Siegel argues that it’s simply not true that every so-called dinosaur is doomed to fail. Some will, of course, but others will thrive by leveraging their hard-earned skills at making and moving products with brainy competencies unleashed by digital technology. Similarly, some digital disruptors will win, but not all. As a VC, Siegel has seen first-hand that many tech companies would be more likely to succeed if they studied the brawny skills of the very incumbents they were trying to destroy.

In this fireside chat, Siegel will outline key attributes companies must master (both digital “brains” and physical “brawn”) and show how digital and physical excellence reinforce each other, achieving more in coordination than either can on their own.

He'll cover:

• Digitization is important, but it’s not a panacea. The companies that have the biggest competitive advantage are the ones that bridge the digital and physical domains.

• Not every legacy company needs a full-blown digital transformation in order to survive

• How to monetize data analytics without losing customer trust

• “Grinding” creativity isn’t sexy, but it’s often the key to bold, innovative ideas

• How to adapt and evolve to survive for the long run