Business Status: Pre-Venture, Startup, Existing
Future-Proof Your Business Series: This session looks at the use of marketing and communication tools to support business transition enabling the business to maintain ‘business as usual’ as it grows or works through any unforeseen events.
At the end of the session attendees should be able to:
- Understand how to identify your unique value proposition and find opportunities within your own market
- Understand the range of marketing communication tools available and how to use them
- Identify which media and methods meet the needs of the individual businesses
- Learn how to craft a message that resonates with the target audience
- Know how to utilize and manage the tools for effective communication of the marketing message
- Understand the cost of marketing and the creation of a budget to manage a sustainable marketing communication plan.