August 2021
10:00 am
Public Event

Content and Communication

Sponsored By
Small Business Development Center
Webinar, Glen Ellyn, IL

Business Status: Pre-Venture, StartupYou have probably read more than once that “content is king”. Unfortunately, not all content is equally effective. As a small business owner, it is critical to produce the right type of content for your audience, helping to ensure your company stands out in today’s crowded marketplace. However, creating content can be a daunting task for a small business owner with so many other responsibilities already. In this webinar, you will learn about the different types of content and how it can help to drive profitable customer action that can impact your business’ bottom line.

In this webinar:

  • Learn about the various types of content
  • Determine which types of content are most impactful for your targeted audience
  • Understand the importance of a content strategy to effectively drive your efforts
  • Discover key content creation tips that help ensure customer action
  • Determine relevant distribution channels and how automation can help
  • Learn how to track results and gauge the success of your content marketing
  • Presented by Lynn Ventimiglia-Lobit of diamonddog Strategic Marketing Services. Ms. Ventimiglia-Lobit is the founder and president of diamonddog Strategic Marketing Services. Prior to starting diamonddog Marketing in 2013, Lynn led global marketing for the Enterprise Communication Technology Business at NEC. Her first project was the global re-branding of the unified communications portfolio. Before transitioning to NEC, Ms. Ventimiglia-Lobit was an award-winning executive for over 16 years at Motorola. During this time, she led marketing communications, event management, and product marketing efforts globally for various business units.

    She holds a BA degree from the University of Denver and an MBA with a specialization in Marketing from the University of Arizona.

    Lynn served on the Eller Business College Advisory Board at the University of Arizona. Also, she is a contributing author to the CMO Council’s Peer Sphere Magazine and the FMA’s (Fabricators and Manufacturers Association, International) online publication, The Fabricator.