Often, founders and entrepreneurs think of marketing as advertising or (these days) along the lines of digital marketing and social media influencers. This is a mistake. There is much more that goes into effectively planning, developing, and executing any/all aspects of your “marketing.” Moreover, Marketing Management is not just about your 4Ps. There are more factors at play and, once you determine the space you’re going after (B2C, B2B, B2E, B2G, etc.), your objectives, actions, decisions…become more tailored, dynamic, and significant.
In this session, Mr. Banayan will take you through relevant considerations for your brand and the what/when/how to maximize the ROI for your B2B marketing campaigns.