Join us for Mentor Makers' First Virtual Book Club Session
Musicians may just hold the keys to innovation in business. They don't think like we do, and in the creative process, they don't act like we do. It isn't a coincidence that some of the world's most respected creators, like Jimmy Iovine and Bjork, are also entrepreneurs.
In Two Beats Ahead, the Global Design Director at IDEO and the Senior Vice President for Global Strategy & Innovation at Berklee College of Music interview some of the nation's top musicians and business leaders about how they approach innovation differently. They tap into the elusive musician’s mindset to explore what makes musicians good problem solvers, leaders, and entrepreneurs. Through this lens, they provide a new framework of seeing and responding to a dynamic world and offer an approach that will help readers apply the openness and adaptability to different contexts.
Panay and Hendrix speak with Justin Timberlake about the importance of demoing, and discuss the essentials of acute listening with Jimmy Iovine. Readers will learn the secrets to maximizing results in a collaboration from Beyoncé and Pharrell Williams. They'll learn the importance of experimentation from musical pioneers Imogen Heap and Radiohead, and have a front row seat in a conversation about producing with T Bone Burnett and Hank Shocklee, co-founder of Public Enemy. Offering clear and concise mindsets that any entrepreneur or innovative thinker can put into practice, this is a one-of-a-kind business book that shows how to thrive in an evolving world--from some of the top creative geniuses of our time.
Panay and Hendrix explain how musicians, similar to entrepreneurs:
This is a one-of-a-kind book that shows how to thrive in an evolving world—from some of the top creative geniuses of our time. The Mentor Makers Book Club is an exciting new networking opportunity for entrepreneurs. We promise you will leave this event with a renewed excitement to nurture a mentor relationship in your life and connect with fellow peers who can support you on your journey. Have you found your mentor?
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Panos A. Panay is the Senior Vice President for Global Strategy and Innovation at Berklee College of Music, the founder of the Berklee Institute for Creative Entrepreneurship (BerkleeICE), and a fellow at MIT Connection Science. He is also the founder of Sonicbids, a leading platform for bands to book gigs and market themselves online, as well as cofounder of the Open Music Initiative. He has spearheaded multidisciplinary collaborations between Berklee and MIT, the design firm IDEO, and Brown University. Panay has been named toFast Company’s Fast 50 list, Inc. magazine’s Inc. 500, and the Boston Globe’s Game Changers among other awards and honors. He has spoken about the future of the music industry on programs such as CNBC’s Squawk Box, at events such as the World Economic Forum at Davos, Switzerland, and has delivered keynote addresses at events and universities around the world.
R. Michael Hendrix is a Partner and Global Design Director at IDEO, a design and innovation consulting firm, where he has worked on everything from home goods to homeland security. His illustrious twenty-five-year career has made him a sought-after speaker; he has delivered design keynotes at Fast Company, Wired, SXSW, American Institute of Graphic Arts, Fuse, HOW, and Design Management Institute among others, plus music keynotes at SXSW Music, Sonar Plus, and Moogfest. He is also an Assistant Professor of Music Business/Management at Berklee College of Music and a regular guest lecturer for professional societies and universities across the globe. In his downtime, he writes and records music as R.M. Hendrix.
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