April 2021
10:30 am
Public Event

MATTER Workshop: Developing a Lean Startup

Sponsored By

Every startup faces the challenge of developing a marketable product before funds run out. In an era of tight capital markets, lean startup processes can help innovators overcome this problem.

At this workshop, you’ll learn about the three principles of a lean startup model: developing a viable business model, customer intimacy and design agility. Through this model, you’ll learn how to speed up the search for customers, ensure that your product addresses customer needs, reduce time to market and slash development cost.

Join this workshop to learn how to:

  • Implement the lean startup process
  • Understand customer development approaches
  • Create a Lean Startup Canvas — an actionable entrepreneur business plan development tool
  • Understand why and when to pivot
		MATTER Workshop: Developing a Lean Startup image

Steve Garchow spent 21 years at Baxter where he successfully implemented the first two global launches for the Renal Division and managed the Australia renal business. Then, he was appointed vice president of global marketing infusion systems. After leaving Baxter, he ran marketing for two startup firms.

Steve has successfully directed more than 30 commercial launch campaigns. His medical education helps him understand clinician needs and he is known for his creative approach to problem-solving, his compelling product positioning campaigns and his ability to uncover customer needs.

		MATTER Workshop: Developing a Lean Startup image

This workshop is part of our Build Your Business series. Attend workshops in this series to learn how to:

1. Hire management/founding team and developed hiring pipeline

2. Implement metrics and system(s) to manage finances, operations and track OKRs

3. Build and manage your advisory board(s)

4. Understand legal frameworks and implications

5. Define vision statement, team culture and values